Everything social should have been.

Every format you already use, with no ads, no ad targeting, and a ranking you set yourself.

A feed that finally answers to you.

Say what you want in plain English, or move the dials yourself. It changes the ranking, not a filter sitting on top of it.

How ranking works

Describe your feed

less negativity, more from people i know
BalancedLatestHidden gemsYour circle

Every post tells you why.

Posts carry the reason they reached you, read straight from the ranking query. Show less, and that kind of post drops down the feed. The signal weights are published on the algorithm page.

Read the manifesto
Ari Wells3h

The water was unreal this morning.

Why am I seeing this?

Gaining traction right now, from a topic you lean into.

Answers you can trace.

Ask a question in any thread and get an answer built from posts and the open web, with the sources listed so you can check them. Search reads for meaning, not just keywords.

Explore intelligence
What did people make of the keynote?

Mostly positive on the hardware, split on the price. The complaint that keeps coming up is the storage tiers.

@verge@nilaythread/8821

Conversations that stay yours.

Every direct message is end-to-end encrypted, with no toggle to find. Voice and video calls connect device to device, encrypted the whole way.

About messaging

Priya Nair

Connected

Encrypted

A studio in your pocket.

Cut on a real timeline, score it from a licensed library, and export a clean file with no watermark and no render queue.

For creators
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Every way to share.

Threads for long-form, posts for photos and video, Shorts with the studio built in, Stories for the moment, and Spaces for your communities. One app, one identity.

No ads, no ad targeting, no data sold. There was never an ad system here to remove.

Take the wheel.

Set your own ranking. No ads on any plan.