Your feed was tuned by someone whose job is to keep you scrolling.
We built one that doesn't.
- 01
On an ad-funded feed, what you want to see and what someone paid to show you compete for the same slot.
Guess which one the business model favours.
- 02
You know what your favorite stranger on the internet thinks about politics.
You don't know what your best friend did this weekend.
- 03
The algorithm is not broken. It is doing the job it was given.
The job was never yours.
Whatifyoucouldjusttellyourfeedwhatyouwant?
Tell it what you want. Watch it change.
Speak plainly.
Type “more music, less politics.” Your feed changes in seconds.
Describe your feed
See the reason.
Ask any post why it showed up, then nudge it up or down from the same sheet.
The water was unreal this morning.
Why am I seeing this?
Gaining traction right now, from a topic you lean into.
Own the controls.
The scoring weights are published, and a slider you set by hand beats anything Surf inferred.
Not for advertisers. Not for shareholders.
For you.
That's Surf.
What we believe.
- 01
Your feed should answer to you. Not to an advertiser.
- 02
AI should work for you, not watch you.
- 03
You should decide what fills your feed, not a company optimizing against you.
- 04
Social media should make you feel better after using it, not worse.